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#DarkPatterns

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CCPA Fines Rapido’s Parent Company ₹10 Lakh Over Dark Patterns

The Central Consumer Protection Authority (CCPA) has reportedly imposed a ₹10 lakh penalty on Roppen Transportation Services, the parent company of Rapido, over misleading advertisements, unfair trade practices and prohibited dark patterns. The issue centres on prompts that encouraged riders to add ₹10, ₹20 or ₹30 to improve their chances of getting a ride after an initial fare had already been d…

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