Amazon’s ₹2,800 Crore India Push: Why Amazon Now Is Taking the Fight to Blinkit and Zepto
India’s quick-commerce battle has entered a new phase, and Amazon is no longer treating rapid delivery as a side experiment. The company is putting substantial money and infrastructure behind Amazon Now, its ultra-fast delivery service, as it attempts to establish a meaningful position in a market already shaped by Blinkit, Zepto and Swiggy Instamart, with Flipkart Minutes and other players expan…
